Brands talk a lot about sustainability, but what does sustainability mean? We want to be straight with our customers, so here’s what it means to us. The fashion and footwear industry absolutely must reduce its reliance on fossil fuels and do more to preserve the natural world. We’re facing a global
environmental crisis, and everyone is implicated, including us.
We’re not going to lie to you and make grand statements about how perfect we are, because we aren’t. We’re a small, young brand working hard to make the best product, at the best price – responsibly. We’re constantly reassessing our business practices in every stage, from sourcing and
production, to shipping and packaging, and beyond. Ultimately, we use the same philosophy we would when training. We make marginal gains, step-bystep improvements, and keep progressing as we pass each milestone.
But when small brands like us show we can do better, it means the bigger brands have no excuse. That’s what we mean when we say we’re Tuned For The Future.