We are dedicated to providing those who train with best-in-class performance footwear.

R.A.D® is built on the belief that training is the foundation of success in any athletic pursuit.

We have cultivated a community that chases athletic performance, embraces freedom of expression, and thrives on the spirit of the underdog.

R.A.D® STANDS FOR RALLY AGAINST DESTRUCTION—OF THE MIND, BODY, AND PLANET.

We believe in the power of movement and sport to build a unified, healthy society. We are committed to breaking the stereotype that sport is macho and intimidating. This is achieved through a foundation of athleticism built on training, practice, and ritual. Training is essential to excel in any athletic pursuit, and we provide those who train with best-in-class performance footwear.

/ R.A.D® DESIGN

Our footwear and apparel design philosophy is driven by performance product, that is culturally inspired and consciously produced.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

PERFORMANCE

Functionality is integral to all great design. Our products are built to perform at the highest level, and we’ll never compromise on that.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

AESTHETICS

Inspired by a mid 90's fascination with the future - a time where the potential of what the internet could do to society, was omni-present yet unimaginable.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

TUNED FOR THE FUTURE™

The world is in a climate crisis, and the way to fight climate change is not to consume anything. Unfortunately, this is unrealistic and unachievable in modern society and capitalist economics.

At R.A.D®, we are far from sustainable. We challenge ourselves to adapt, making step-by-step improvements across the entire business – steering clear of the ‘Monster Corps’ reliance on over-consumption and outdated sales models. We call this being Tuned For The Future™.

/ SHOP R.A.D®

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