We exist to Rally Against Destruction of the mind, body and planet. Our medium, performance footwear and apparel.

SPORT MOVES THE WORLD BOTH PHYSICALLY AND EMOTIONALLY.

/ R.A.D® DESIGN

Our footwear and apparel design philosophy is driven by performance product, that is culturally inspired and consciously produced.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

PERFORMANCE

Functionality is integral to all great design. Our products are built to perform at the highest level, and we’ll never compromise on that.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

AESTHETICS

Inspired by a mid 90's fascination with the future - a time where the potential of what the internet could do to society, was omni-present yet unimaginable.

/ R.A.D® DESIGN

/ R.A.D® DESIGN

TUNED FOR THE FUTURE™

The world is in a climate crisis, and the way to fight climate change is not to consume anything. Unfortunately, this is unrealistic and unachievable in modern society and capitalist economics.

At R.A.D®, we are far from sustainable. We challenge ourselves to adapt, making step-by-step improvements across the entire business – steering clear of the ‘Monster Corps’ reliance on over-consumption and outdated sales models. We call this being Tuned For The Future™.