TUNED FOR
THE FUTURE

Brands talk a lot about sustainability, but what does sustainability mean? We want to be straight with you, so here’s what it means to us. The fashion and footwear industry must reduce its reliance on fossil fuels and do more to preserve the natural world. 

We’re not going to make grand statements about how perfect we are, because we aren’t. We’re a small, young brand working hard to make the best product, at the best price – responsibly. We’re constantly reassessing our business practices in every stage, from sourcing and production, to shipping and packaging, and beyond. Ultimately, we use the same philosophy we would when training. We make marginal gains, step-by-step improvements, and keep progressing as we pass each milestone.

That’s what we mean when we say we’re Tuned For The Future.

It’s an unfortunate fact that ethical production comes at a price. At R.A.D®, we’re constantly striking a balance between our values and our financial ability to meet them. We could tell you some vague statistics and deadlines, but that’s not how we do things.

For now, just know that we’re already proud members of the 1% for the Planet movement, and are working hard learning how to reduce the impact in all aspects of our business. No half measures. 

When we make progress, we’ll shout it from the rooftops. Until then, we’ll be quiet, because there’s work to be done.

Every R.A.D® product is designed with three criteria in mind – Performance, Aesthetics, and The Future. Here’s what that means to us:

Performance

Our shoes are built to perform at the highest level – without compromise.

Aesthetics

We believe form is integral to function, because a truly great product is one you want to use and wear every day, everywhere, for every occasion.

The Future

Our horizon is bigger than our business, so social and environmental impact are always close to our heart.

As a small, independent brand, we might not have the budget to fund huge R&D projects like some of the bigger labels, but we’re agile enough to innovate, adapt and make changes wherever possible.

In manufacturing, our Swell Foam uses a 30/70 blend of bio-ethanol sourced from sugar cane and fossil-based materials. And don’t worry, we’re working hard to increase the bio-based content as soon as possible.

As a small brand, we also produce our shoes in very limited runs, and only produce as many as we think we can sell. So unlike some of the big brands, we don’t produce way more shoes than we need and then try every trick under the sun to get you to buy them. It might sound crazy, but we make shoes to be bought and worn, not to sit unsold on stock room shelves and end up in a landfill.

1% for the Planet was founded to prevent greenwashing, certify reputable giving and provide accountability. The 1% for the Planet certification is given to businesses and individuals that meet our high-bar commitment—donate 1% of annual sales or salary to environmental causes.

Built for training, however you do it.

The R.A.D ONE is built to meet you where you’re at, providing comfort and support through every part of your workout.

Plyo, Lift, Climb

Our Swell Foam sole unit is made from bio-based EVA that’s lightweight, responsive and springy. This is then wrapped in a sticky herringbone outsole for traction and grip, while a TPU cage provides stability for lifting and durability for hard-wearing movements like rope climbs.

Fit with Flow

The R.A.D ONE upper uses a knitted mesh textile with midfoot webbing and a booty construction, meaning you get a snug, adaptive fit with optimum breathability throughout your workouts, and beyond.