R.A.D® ONE BANNED
I was upset when I was told R.A.D® would be banned from Wodapalooza 2024. It felt like the big brand was trying to silence us and detract not only from what we are building, but also our proud commitment to the community and sport that we love.
As I thought more, I remembered that there have always been people and brands that aren’t here to support the community.
Before we had our first product, we had a brand; before we had a brand, I had an idea.
An idea about doing things better, an idea that we can stand for more than our products, an idea that can inspire, an idea that shows a company can be profitable, make phenomenal performance products and tangibly contribute to society.
There will always be haters and nay-sayers. Fuck’em, because there will also be people with vision. Since day one, I have been supported by amazing people, and I wanted to acknowledge them all and surprise them with a special 1 of 100 pairs of a “Banned” R.A.D® ONE.
To all of my team, athletes, brand partners, investors, and customers, thank you for believing in the idea. It’s been a wild ride, and we’re just starting. 🖤
Words from the Boss explaining the inspiration behind the "Banned" R.A.D® ONE.